What you sell matters.

How much you sell it for matters.

But they don't matter most.

When you lead with your product instead of leading to it, you're working against human nature.

You're making it hard for people to buy.

Here's the neurobiological reason why.

Because your customers are human.

Their brains process information a certain way.

Your customer's response to your message depends on how their brain processes it.

Knowing how the brain works can be the difference between winning or losing the click, opt-in or sale.

It's going 'against the grain' of the brain because it puts facts about what's being sold before the feelings of who's buying.

It must first pass through the emotional right brain.

Your message can - and should - be made for how your customers think and make buying decisions.

Brain scans show they use their feelings rather than facts to decide and buy.

What you sell matters.

How it's different matters.

How much you sell it for matters.

But they don't matter most.

When you lead with your product instead of leading to it, you're working against human nature.

You're making it hard for people to buy.

You're setting yourself up for failure.

Here's the neurobiological reason why.

Their brains process information a certain way.

Your customer's response to your message depends on how their brain processes it.

Knowing how the brain works can be the difference between winning or losing the click, opt-in or sale.

If your message is a fact-filled product pitch, it will be:

It's going 'against the grain' of the brain because it puts facts before feelings.

It must first pass through the emotional right brain.

Your message can - and should - be made for how your customers think and make buying decisions.

Brain scans show they use their feelings rather than facts to decide and buy.

All of this is now possible.

What if you could go from: 

All of this is now possible.

Why should you believe me?

The launch generated $1,100,000 in sales in 48 hours.

When the doors first opened, our shopping cart was processing hundreds of orders a minute.

Taking a marketing job for an ecommerce software company.

The experience I got was priceless. 

I learned the wrong way to market and sell.

What doesn’t work.

What should never be done under any circumstances if you want to grow your business.

For four years, I watched the software company I worked for fail to hit their marketing and sales goals.

The higher-ups tried everything to fix the problem.

They threw money at it.

They threw people at it.

They switched tactics.

Nothing worked.

No one understood why.

I did everything I could to show them the way.

I sent emails.

I spoke up in meetings. 

I shared articles and books.

I worked off the clock on nights and weekends.

After spending over $10,000 ... 

... out of my own pocket ...

... on unauthorized campaigns ...

... that proved my boss wrong ... 

I was politely shown the door.

I realized two things.

1. Some people would rather burn money and lose sales than have their position threatened or point-of-view proven wrong.

2. Brain-friendly marketing wasn't being used like it should. 

If it was, less money would be wasted.

Everyone would be better off - including you and your business.

So, I decided to write a book, create a course and start my own company.

Why should you believe me?

My name is Andrew Wanschura.

I studied marketing, consumer psychology and the science of how communications are processed in the brain instead of going to college.

I used this knowledge to help build a two comma internet marketing business in two years.

Over 50,000 entrepreneurs bought our lead generation course.

Over 250,000 subscribed to our marketing newsletter. 

We spent $120,000/mo. driving tens of thousands of visitors to our site.

When our ad spend topped $1,000,000 Google sent us a mini-fridge that said ‘Cooler Thinking’ on the front!

The launch generated $1,100,000 in sales in 48 hours.

When the doors first opened, our shopping cart was processing hundreds of orders a minute.

It was the largest product launch in the history of our industry.

At 24 years old, I went from driving a Geo Prizm to a Porsche 911.

That was one marketing experience I'll never forget.

The other?

Taking a marketing job for an ecommerce software company.

The experience I got was priceless. 

I learned the wrong way to market and sell.

What should never be done under any circumstances if you want to grow your business.

For four years, I watched the software company I worked for fail to hit their marketing and sales goals.

The higher-ups tried everything to fix the problem.

They threw money at it.

They threw people at it.

They switched tactics.

They switched models.

No one understood why.

I sent emails.

I spoke up in meetings. 

I shared articles and books.

I worked off the clock on nights and weekends.

After spending over $10,000 ... 

... out of my own pocket ...

... on unauthorized campaigns ...

I was politely shown the door.

I realized two things.

1. Some people would rather burn money and lose sales than have their position threatened or point-of-view proven wrong.

2. Brain-friendly marketing wasn't being used like it should. 

If it was, less money would be wasted.

Everyone would be better off - including you and your business.

So, I decided to write a book, create a course and start my own company.

There's a right way and a wrong way to market.

I've seen both, firsthand. 

I know from experience what works and what doesn't.

I know what separates mediocre messages from messages that drive buying behavior.

Now I want to share everything I've learned with you.

Your message is competing with thousands of other messages for people's time and attention. 

If it goes 'against the grain' of the brain, it doesn't stand a chance.

You have to make your message for how the brain works.

This course will show you how.

Instead of spraying and praying, you'll know what to say, when and why.

Imagine waking up every morning to new sales orders, lead notifications and messages from qualified prospects.

It's possible when you know how to identify, target and trigger the feelings and perceptions that most motivate your market to buy.

But you have to be willing to roll up your sleeves and get your hands dirty. 

No excuse makers or small thinkers.

I've seen both, firsthand. 

I know from experience what works and what doesn't.

Now I want to share everything I've learned with you.

Your message is competing with thousands of other messages for people's time and attention. 

If it goes 'against the grain' of the brain, it doesn't stand a chance.

You have to make your message for how the brain works.

This course will show you how.

Instead of spraying and praying, you'll know what to say, when and why.

Imagine waking up every morning to new sales orders, lead notifications and messages from qualified prospects.

It's possible when you know how to identify, target and trigger the feelings and perceptions that most motivate people to buy.

But you have to be willing to roll up your sleeves and get your hands dirty. 

No excuse makers or small thinkers.

He wanted to be there for his wife and kids. 

He wanted to do his own thing - become an entrepreneur and start over.

So, Kevin tapped into his professional network.

He asked his connections for referrals.

He started doing what he does best - strategic planning and roadmaps.

In his first year, he made $100,000.

But after Kevin ran out of referrals, he didn't know where his next client was coming from. 

Even if he had known, expressing a clear value proposition was challenging.

Selling made him feel uncomfortable.

So, Kevin put up a website. 

It described who he was, what he did and how he was different. 

It offered a free consultation. 

But his site didn't get enough traffic or leads. 

So, he created more content.

Blog posts offered tips and tools.

Videos answered frequently asked questions.

Kevin's client-getting process was all over the map. 

This was holding his business back.

He wasn't sure what to do next. 

All of it was new to him. 

He couldn't afford to make a mistake. 

Even though he had lots of experience, he felt like a fish out of water.

His background was operations - not marketing or sales.

He was outside of his comfort zone. 

He felt like he wasn't in control. 

Kevin felt like his business was running him. 

He couldn't afford to spend $10,000-$20,000/mo. on a marketing agency.

So, he asked around and was referred to me.

Saying who he was, what he did and how he was different was working against him. 

His message needed to put feelings before facts.

Using the strategies and tools in Brain-Friendly Marketing, Kevin turned things around fast.  

He began triggering his prospects' emotional motivators with a brain-friendly message. 

In only a few weeks, he landed a new client worth $80,000 (and counting) on his first call with a prospect in the UK. 

Kevin said, "I told the story the way you told me to tell it ... and it worked!"

"My prospect signed a $20,000/mo. contract!"

Kevin's client later admitted he never intended to hire him. 

He only took the meeting because he wanted more information but Kevin's story resonated with him.

Kevin told his story again to another prospect from Nashville.

This guy had been talking to three other consultants. 

But they clicked right away - and now they work together.

It's more comfortable and less stressful. 

Kevin said, "There's elation that comes from closing deals. It makes me feel like, I really can do this ... it really does work!"

He has the satisfaction of knowing he's making a difference at work - and at home. 

Two of his clients set new daily and monthly sales records with his help. 

Plus, his wife and kids know he's there for them. 

He gives both his clients and family the time and attention they deserve.

He loves the freedom his consulting business gives him.

Kevin has his life back.

He feels human again.

Kevin is running his business, instead of the other way around.

Agencies routinely charge $25,000-$50,000 for less insight and fewer tools than you'll find in this course.

Hiring a Marketing Director to do the work for you will cost around $100,000 a year - and there are no guarantees.

But where would you start?

How many hours would it take?

How much is your time worth?

I spent over 643 hours creating this course. 

 So, I reduced the price 95% to $3,997

That's less than $1,000 per module and just 5% of what this scope of work would normally cost.

Plus, the 3 free bonuses you get are valued at $491.

But I want to make this decision a "no-brainer" for you.

I don’t want you to waste another dollar on messages people ignore. 

I want you to get the results you've always wanted - and expected - from your marketing. 

Agencies routinely charge $25,000-$50,000 for less insight and fewer tools than you'll find in this course.

Hiring a Marketing Director to do the work for you will cost around $100,000 a year - and there are no guarantees.

But where would you start?

How many hours would it take?

I spent over 643 hours creating this course. 

But I realize this price is out of reach for most business builders.

 So, I reduced the price 95% to $3,997

That's less than $1,000 per module and just 5% of what this scope of work would normally cost.

Plus, the 3 free bonuses you get are valued at $491.

That’s a total value of $4,488.

But I want to make this decision a "no-brainer" for you.

I don’t want you to waste another dollar on messages people ignore. 

I want you to get the results you've always wanted - and expected - from your marketing. 

Just $997

that's only $249.25 per module. 

But that's not all.

If you try Brain-Friendly Marketing today ...

You get Modules 1 & 2 - FREE

This reduces your total investment from $997 to $497.

$997 $497

You save an additional $500

Plus, I'll give you a digital copy of my new book,
Freeloader: Why Your Marketing Isn't Paying For Itself.

value: $27

You save $3,500 and get $518 in
free gifts just for giving it a try. 

Just $997

that's only $249.25 per module. 

If you try Brain-Friendly Marketing today ...

You get Module 1 and module 2 - FREE

This reduces your total investment from $997 to $497.

$997 $497

Plus, I'll give you a digital copy of my new book,
Freeloader: Why Your Marketing Isn't Paying For Itself.

value: $27

You save $3,500 and get $518 in free gifts just for giving it a try. 

You won't know how to optimize your message for brain of your buyer.

Without this insight, your conversion rate won't be good.

Without a good conversion rate, your marketing won't be affordable.

Without marketing, your business will fail - or fail to grow.

Imagine losing control of your financial future.

Having to work on someone else's dream instead of your own.

Being seen as someone who doesn't have what it takes.

All of this negativity can be avoided.

You won't know how to optimize your message for the brain of your buyer. 

Without this insight, your conversion rate won't be good.

Without a good conversion rate, your marketing won't be affordable.

Without marketing, your business will fail - or fail to grow.

Imagine losing control of your financial future.

Having to work on someone else's dream instead of your own. 

Being seen as someone who doesn't have what it takes.

All of this negativity can be avoided.

Remember, one of my clients used brain-friendly marketing to turn a new prospect into a high-paying customer on his first try.

And the lifetime value of my client's customer - someone who had no intention of hiring him until he told his story - increases $20,000 every month!

Plus, my client gained clarity and confidence.

He has a renewed sense of hope and optimism for 2022 and beyond.

He feels more in control of his business now than he ever has.

Can you really put a price tag on that?

Your customers may be worth less than $80,000, or they may be worth more.

BUT - if this course helps you get even one new customer ...

If it helps persuade existing customers to buy more and more often ...

If it helps you avoid making a costly mistake ...

How much is that worth to you?

What about making a permanent dent in your little corner of the world.

Overcoming adversity and succeeding where others have failed.

Being admired and thanked by your followers because you're making a real difference in their lives.

How much is that worth to you?

You get step-by-step instructions.

You'll be guided through every part of the process.

You'll be shown exactly what to do.

And remember, your one-time investment of $497 is risk free.

You'll get a confirmation email within minutes that has all the details you need to access your course materials and bonuses. 

I'll see you on the inside.

To your success,

Andrew Wanschura

Remember, one of my clients used brain-friendly marketing to turn a new prospect into a high-paying customer on his first try.

And the lifetime value of my client's customer - someone who had no intention of hiring him until he told his story - increases $20,000 every month!

Plus, my client gained clarity and confidence.

He has a renewed sense of hope and optimism for 2022 and beyond.

He feels more in control of his business now than he ever has.

Can you really put a price tag on that?

Your customers may be worth less than $80,000, or they may be worth more.

BUT - if this course helps you get even one new customer ...

If it helps persuade existing customers to buy more and more often ...

If it helps you avoid making a costly mistake ...

How much is that worth to you?

What about making a permanent dent in your little corner of the world.

Overcoming adversity and succeeding where others have failed.

Being admired and thanked by your followers because you're making a real difference in their lives.

How much is that worth to you?

You get step-by-step instructions.

You'll be guided through every part of the process.

You'll be shown exactly what to do.

And remember, your one-time investment of $497 is risk free.

You'll get a confirmation email within minutes that has all the details you need to access your course materials and bonuses. 

I'll see you on the inside.

To your success,

Andrew Wanschura

Maybe you can relate, but I have this undercurrent of dissatisfaction that nags at me constantly.

It's telling me there's more to life than what I've been settling for.

It's telling me that life's too short to waste working on someone else's dream. 

Unless I miss my guess ... 

You also believe there's more to business - and life - than what you're getting out of it. 

Even if you're not sure what that looks like, you know on some level that you have a role to play on a bigger stage. 

Your marketing is the linchpin. 

It determines whether your business - and all your hopes and dreams riding on it - live or die. 

Think about it.

If what you offer truly enriches the lives of others, you have a responsibility to reach as many people as possible. 

It's your duty to cut through the clutter. 

To make your messages for how people think and make buying decisions.

To offer your product in the most persuasive way possible.

When you market the wrong way - or don't market at all - everyone suffers. 

You do the world a disservice by preventing them from discovering a solution that could improve their lives. 

Plus, you miss out on the benefits of success. 

But when you market the right way, everything changes.

You make a difference.

You stop surviving and start living. 

What if your messages went with the grain of the brain, rather than against it?

Don't you think you'd attract and convert at least a few more prospects than you are today?

You can try Brain-Friendly Marketing today for only $497.

Maybe you can relate, but I have this undercurrent of dissatisfaction that nags at me constantly.

It's telling me there's more to life than what I've been settling for.

It's telling me that life's too short to waste working on someone else's dream. 

Unless I miss my guess ... 

You also believe there's more to business - and life - than what you're getting out of it. 

Even if you're not sure what that looks like, you know on some level that you have a role to play on a bigger stage. 

Your marketing is the linchpin. 

It determines whether your business - and all your hopes and dreams riding on it - live or die. 

Think about it.

If what you offer truly enriches the lives of others, you have a responsibility to reach as many people as possible. 

It's your duty to cut through the clutter. 

To make your messages for how people think and make buying decisions.

To offer your product in the most persuasive way possible.

When you market the wrong way - or don't market at all - everyone suffers. 

You do the world a disservice by preventing them from discovering a solution that could improve their lives. 

Plus, you miss out on the benefits of success. 

But when you market the right way, everything changes.

You make a difference.

You stop surviving and start living. 

What if your messages went with the grain of the brain, rather than against it?

Don't you think you'd attract and convert at least a few more prospects than you are today?

You can try Brain-Friendly Marketing today for only $497.

Click the orange button below to get started. 

What possessed me to do such a thing?

What in the world was I thinking?

Well, I wasn't thinking - logically.

My feelings drove my decision.

My emotions motivated me to do what I did.

Think back to your last big purchase.

Which emotions were motivating you?

What about your next big purchase?

At a basic human level, ALL our buying choices pass through our emotions - whether we're aware of it or not.

But most marketing completely ignores these hidden motivating forces.

What if you began targeting the feelings and perceptions that drive your customers' buying behavior? 

I'm offering everything you need to hit the ground running.

What possessed me to do such a thing?

Well, I wasn't thinking - logically.

My feelings drove my decision.

Think back to your last big purchase.

Which emotions were motivating you?

What about your next big purchase?

At a basic human level, ALL our buying choices pass through our emotions - whether we're aware of it or not.

But most marketing completely ignores these hidden motivating forces.

What if you began targeting the feelings and perceptions that drive your customers' buying behavior? 

I'm offering everything you need to hit the ground running.